Hi, this is Imada from the At Broadway team. This time, I went to see Masquerade, the immersive theater experience in New York that has been attracting attention for bringing the world of the legendary musical The Phantom of the Opera back to life in an entirely new form.
The Broadway production of The Phantom of the Opera closed in April 2023 after its historic run. I still vividly remember seeing the Broadway production myself and being overwhelmed by its magnificent score and the grandeur of the theatrical experience.
Now, that beloved world has returned to New York not as a traditional musical watched from a seat, but as an immersive experience in which audience members put on masks and step directly into the story. Needless to say, I went in with very high expectations!
And the result? It became one of the most unforgettable theater experiences I have ever had. In this review, I’ll share my first experience at Masquerade while the excitement is still fresh in my mind.
Table of Contents
What Is Masquerade, the Immersive Theater Experience in New York?
Step Inside the World of The Phantom of the Opera
Masquerade is an immersive theater experience in New York that allows audiences to walk through and experience the world of Andrew Lloyd Webber’s legendary musical The Phantom of the Opera.
Instead of sitting in a theater and watching the action unfold onstage, audience members put on masks and enter a space designed to evoke the Paris Opera House. The Phantom, Christine, Raoul, and other characters sing and perform just a few feet away. At times, performers may even take your hand, speak directly to you, or draw you into the action.
Surrounded by the familiar music, atmospheric lighting, and elaborate sets, you begin to feel less like a spectator and more like someone who has stepped directly into the story.
The beloved songs and iconic moments remain, but the way you experience them is completely different. Instead of simply watching The Phantom of the Opera, you enter its world. It is a distinctly New York theatrical experience that transforms a classic musical into something entirely new.
A New Immersive Experience from Broadway and Sleep No More Creatives
Masquerade is directed by Diane Paulus, winner of the Tony Award for Best Direction of a Musical for Pippin in 2013. She is also known for productions including Hair, Waitress, and Jagged Little Pill, and has built a reputation for reinventing well-known works for contemporary audiences.
The production also involves Randy Weiner, known for immersive theater projects including New York’s legendary Sleep No More. In that sense, Masquerade feels like a meeting point between one of Broadway’s most famous musicals and New York’s immersive theater culture.
The Story of Masquerade
We cover the story of Masquerade in more detail on our dedicated show page. If you would like to know more before attending, take a look at the guide below.
The Masquerade Venue in New York
Masquerade218 W 57th Street, New York, NY 10019
Masquerade takes place in a specially transformed building in Midtown Manhattan, close to Central Park and Carnegie Hall and right in the heart of one of New York’s busiest sightseeing areas.
The building was formerly home to the longtime art supply store Lee’s Art Shop. It has now been completely reimagined as a venue designed specifically for audiences to enter the world of The Phantom of the Opera.
Unlike a conventional Broadway theater, there is no fixed division between the audience and the stage. Instead, the entire building becomes part of the theatrical experience. Audience members move through rooms, hallways, and staircases inspired by the Paris Opera House, gradually finding themselves deeper and deeper inside the story.
Although the venue is conveniently located near the Broadway Theater District, stepping inside feels like leaving New York behind. The richly detailed, atmospheric interiors create a completely different world.
The photo shows the bar area inside the venue. After the main performance ends, guests can purchase drinks here and enjoy an elegant atmosphere that feels almost like being invited to a European party. Photography was permitted in this bar area during our visit, while photography during the performance itself was prohibited.
Masquerade Dress Code, Masks & Merchandise
The Dress Code and Masquerade Masks
One of the things that immediately makes Masquerade feel special is the dress code. Guests are asked to wear black, white, silver, or a combination of those colors, with formal or elevated evening attire encouraged.
Simply dressing up a little more than you would for a normal Broadway performance already makes it feel as though the world of The Phantom of the Opera has begun before you even enter the building. I found that part surprisingly fun.
A masquerade-style mask is also part of the experience. You may bring your own black, white, or silver mask. If you do not have one, a complimentary mask is provided at the venue.
We did not bring our own masks, so we used the ones handed out at check-in. Guests are able to keep the masks afterward, making them a nice souvenir from the experience.
The moment everyone puts on a mask, the atmosphere changes. You no longer feel like an ordinary theater audience; you begin to feel like guests invited to a secret masquerade ball. The combination of the dress code and masks makes the immersive experience begin before the performance itself.
Masquerade Merchandise Is Also Available
Beyond the bar area at the end of the experience, there is also a merchandise section selling items such as T-shirts and mugs.
After spending so much time immersed in the world of the show, it is very tempting to take something home with you. If you would like a souvenir of your visit, it is worth taking a look before you leave.
My Masquerade Experience & Review
From here, I’ll walk through my experience at Masquerade in roughly the order it happened. There are a few minor spoilers, but I have kept them limited so you can still discover most of the experience for yourself.
Step 1: The Dress Code Sets the Mood Before You Even Enter
The venue is in Midtown, closer to Central Park, directly across from the well-known department store Nordstrom. When we arrived at the time listed in our email, there was already a line outside the building. Judging by everyone’s outfits, it was immediately obvious that this was the line for Masquerade.
I had put together an outfit using black clothes I already owned, so I was not dressed as formally as some of the other guests. Still, seeing everyone in elegant eveningwear and elaborate personal masks — including some decorated with feathers — made me even more excited before we entered.
When it was our turn, a staff member checked our photo IDs and asked for the password provided in advance. We were then asked whether we had masks. Since we had not brought our own, we received complimentary masks at check-in.
My colleague and I spent a few moments laughing and trying to figure out which way the masks were supposed to go before finally copying the way the staff members were wearing theirs.
Once inside, we reached the coat check area and left our belongings. Because my outfit did not have pockets, I also checked my phone. However, photography is permitted in the bar area after the performance, so in hindsight I might have preferred to keep it with me.
You will also need somewhere to keep your coat-check ticket, so having at least one person in your group wear something with pockets may be helpful. Photography is prohibited during the performance, and camera lenses may be covered if you bring your phone inside.
Step 2: Entering the Masquerade Ball — and Dancing with a Performer
One of the biggest surprises was being invited by a performer to dance together at the masquerade ball. I happened to be standing in exactly the right place!
Before entering the ballroom, there is a short singing lesson led by Madame Giry. The audience learns a section of the famous song “Masquerade.” Fans who already knew The Phantom of the Opera seemed to have no trouble singing along immediately. Learning a little of the song beforehand would probably make this part even more fun. See our song guide here.
Then we entered the room where the masquerade ball takes place, and suddenly everything became dazzling. Audience members stand on the same floor as the performers, so you really do feel as though you are attending the masquerade yourself.
I was still trying to figure out where to stand when one of the performers reached out, took my hand, and invited me to dance. Suddenly I was ballroom dancing in the middle of the masquerade!
I am certainly not an accomplished dancer, but fortunately everyone was watching the spectacle rather than me. That moment perfectly captured what makes immersive theater so entertaining: the audience can become part of the world without the interaction feeling forced.
I had always loved the idea of attending a masquerade ball, so being able to experience something close to that fantasy was genuinely exciting.
Step 3: Throwing a Rose to Christine and Becoming Part of the Crowd
One of the best things about Masquerade is that you are not simply watching the story. You repeatedly get the feeling that you are one of the people who inhabit its world.
Two moments in particular stood out to me.
The first was when I threw a rose toward Christine after her operatic performance. I happened to be standing in a place where a performer handed me an artificial rose, so this is not necessarily something every audience member will experience.
At first, I did not quite understand what I was supposed to do with it. Then Christine began singing directly in front of us. When the song ended, the people around me started throwing roses toward her, so I joined in and tossed mine while calling out “Bravo!” I never expected to find myself throwing flowers toward an opera singer in New York, and it was great fun.
The second memorable moment was becoming part of the audience at what felt like a 19th-century sideshow. The dim, slightly chaotic, mysterious room was so carefully designed that this may have been the moment when I most strongly felt as though I had wandered into Europe in another century.
Seeing clowns and performers around us made me imagine how people of the period might have gathered around such entertainment, excited by the spectacle and temporarily forgetting the routines of everyday life. Masquerade does not only show you the glamorous side of the opera house — it also gives you a sense of the crowds, energy, and atmosphere of the era.
Step 4: Hearing The Phantom of the Opera Songs from Just a Few Feet Away
One reason The Phantom of the Opera has remained so beloved is its extraordinary music. Few musicals contain so many songs that are instantly recognizable and emotionally powerful.
Being able to hear those songs performed only a few feet away from the actors felt incredibly luxurious. At that distance, you can see every change in their expression and even sense their breathing and the vibration in their voices.
Rather than simply listening to the music, it feels as though the emotions of the characters are coming directly toward you.
The Phantom’s expression and voice in the final scene were especially powerful. I found myself unexpectedly moved to tears.
Step 5: The Experience Continues in the Bar After the Performance
After the main performance ends, guests are led into an atmospheric bar area illuminated by candlelight. Drinks are available for purchase, and people relax, talk, and take photos in an atmosphere that feels more like a casual party than the end of a theater performance.
On the night we attended, the actor playing the Phantom apparently knew someone in attendance and came over to greet them. Seeing the Phantom standing nearby having a drink after such an intense performance was a rather surreal moment.
As you can see in the photo, a dancer in an elaborate gown also moves through the bar area, sometimes walking slowly through the space and sometimes dancing gracefully. Her presence allows the atmosphere of the masquerade ball to linger even after the main performance has ended.
The bar area also includes the boat used by the Phantom and Christine, as well as an angel-like stone sculpture, and many guests were taking commemorative photos around them.
My colleague struck up a conversation with a couple wearing particularly beautiful masks, and before long we were all chatting about the experience. Being able to have a drink and talk with other guests while still caught up in the excitement of the show is another quality that makes Masquerade feel special.
Instead of being pushed immediately back into reality after the final scene, you have time to gradually come down from the experience in the bar. It creates a gentle transition between the world of Masquerade and the real world outside.
For me, it was the perfect ending to an unforgettable evening.
Experience Masquerade in New York — Tickets Available Now!
At Broadway offers convenient online ticket booking for Masquerade. Check current availability and ticket options through the show page below.
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